In the interest of helping founders better understand what we’re looking for we want to be as transparent as possible about our process and investment criteria. We seek to give founders open feedback at each point, and also wanted to share some of the questions we ask internally when evaluating your business.
Getting venture funding can be a daunting and opaque process. To help create some transparency and context, we thought we’d share our selection steps to help you understand what to expect. Screening – Once you reach out, we’ll ask for a pitch-deck on your business. We see >400 deals a year and the majority get screened out at this point. This doesn’t mean you won’t get funding, but likely your business isn’t the right fit for our strategy. Your time is precious, and we don’t want you barking up the wrong tree. Reasons you may be screened out include: Impact
The first thing we normally notice about a company is its product – but that’s just what’s on the surface. The true nature of a company involves many components interacting amongst each-other, much like our own body has many systems working in tandem to make up the whole. Companies each have their own processes, values and pace. Whether it’s “move fast and break things” at Facebook or “being a force for good” at Canva, these core values set the discourse of a company. Whilst it’s easy to compare growth metrics and product specs, there is a, je ne sais quoi,
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